We’ve all been there: the high-stakes launch that starts with optimism and ends in chaos. When my partner, Bobby Johansen, and I began planning WHOOP 5.0, we remembered those moments: blockers surfacing too late, long nights, and that gut-wrenching feeling of being down when it mattered most. We wanted a better way. So instead of another "war room," we scaled the concept.
We built the War Floor. A full week, all hands on deck. Over 100 people from engineering, product, analytics, support, fulfillment, marketing, and ops worked side by side inside WHOOP HQ.
It ended up being the smoothest and most energizing launch we’ve ever had.